Idea Search helps you discover app ideas by letting you discover weaknesses in a given set of apps. Before getting into tool operation, some background information is helpful.
The following video is recommended to help understand App Recon concepts
Getting a viable product idea
To get a viable product idea, ideally two conditions should be present:
A Strong Market. Many people have a compelling problem they want solved.
Poor Solutions. The existing solutions are inadequate.
Getting a viable app idea
Translating the above to the world of apps, we want to find existing apps with:
A Strong Market. An existing app with a lot downloads indicates a strong market.
Poor Solutions. An existing app with poor ratings indicates a poor solution.
So the key to finding a good app idea is identifying an existing app that many people have downloaded but rated poorly. Once you do that, you have a strong starting point for your own app - one that either complements or directly competes with the existing app.
What's the process for finding an idea?
There are actually a few different ways of finding an app idea using this site, but since your using the Idea Search this is the typical process:
Search for the apps. Search for apps using title or description using Idea Search.
Compare apps. Using the display controls as well as searching and sorting grid capabilities, compare the apps and whittle down to a couple weak apps in strong markets.
Evaluate app weaknesses. Read app reviews to understand why people don't like the apps.
Implement your own 'improved' app. Design and implement your own app, addressing discovered user complaints.
How does the tool work?
The tool displays opportunity scores and raw data for the apps at the top of the App Store charts.
What is the score %?
This is an important concept. All market demand and user satisfaction scores are determined to be relative to other apps across the entire store or just the apps that you've queried, depending on this setting.
For instance, if an app gets a 50% in one score, it will mean it beats half of the apps in the entire store or just the current list, depending on this setting.
Market demand and user satisfaction columns
These columns are score columns and represent how strong or weak of a market an app has and how well or poorly the app is doing to meet the demand.
In general, you want to see apps with high market demand scores and low user satisfaction scores. Cell colors will reflect this.
In addition to individual scores, a composite score has been developed that rolls up the individual scores. The higher the opportunity score, the more of an opportunity this app represents.
What are you defining as an opportunity?
In line with the 'viable app idea' section above, an app is viewed as an opportunity if it has a strong market and poor ratings.
This indicates that a lot of people want a solution but the existing solution is doing a poor job. Thus, a person could develop a complementary or competitive app and potentially take advantage of that situation.
Column headers sort and filter.
Score percentiles rank the app within the App Store or current list of apps, depending on the Score % display setting. A 100% means the genre is higher than all others